Lights, Camera, Action!
Sometimes a new expertise creeps into your world in a quite unexpected way. In fact, if you aren’t careful, you can blink and miss the opportunity to pick up and run with it and in this rapidly changing world, that isn’t a great idea.
A couple of years ago, the redoubtable captain of our particular ship was faced with a new challenge. Could he help a film company set up an Enterprise Investment Scheme? This kind of work is a bit out of the norm and requires the honing of skills, the sharpening of the mind and the Reviewing (to quote Fagin) of the Situation. Things all worked out well and the film was recently screened at the Edinburgh International Film Festival with the company’s name (and I may have mentioned this before) included in the credits at the end of the film. It starred some very well-known actors and was extremely well received!
Following on from the initial work, a recommendation was passed to another potential film maker and then to a third, each one with a slightly different twist, which added to said skills. Now, this has been interesting work for everyone involved and naturally has added a newly growing expertise within the company.
This gave rise to me thinking about the future of our businesses in this area. No matter how we future proof at the moment, and many of us are endeavouring to do just that, there are bound to be elements of uncertainty involved as we move towards our separation from the EU and possibly (we don’t yet know for sure) from the Single Market. While this may not directly affect your business, it may affect your customers, so it really is worth being prepared.
Simply put, if you have the chance to broaden your experience and knowledge as well as to husband your cash and your savings in the next few years, do so. Grab every opportunity to develop new ideas which will add to the things your business has to offer – or your ‘Unique Selling Point’ – and work to make your customer service second to none. Building your business has never been so important, and I would love to see Mendip being a successful and strong region for SME’s whatever the future throws at us.