The thing about digestive biscuits (apart from the fact that they are the Biscuit of Choice chez Bowe) is that while you know exactly what you are getting when you buy them and you can be sure how many you will require to get you through to the next meal; (if you are Mr B you can, anyway) the thing you can’t tell is, when you are trying to break one in two to share with Archie The-Biscuit-Worshipper Bowe, the resident Golden Retriever, whether the biscuit will break in two nice, tidy halves or whether it will go rogue and divide into three, when chaos can ensue.
A trying ‘broke into three moment’ called to mind the currently uncertainties we all face in business. I mean, how can any of us be sure what awaits after the Pandemic subsides? Well, in so many specific ways we can’t, not at all. We can take a look at history and realise that the previous Pandemic, the Spanish Flu which visited these shores in 1918 and 1919 hot on the heels of the end of the Great War, eventually, after a particularly vicious second spike, dissipated.
We can be grateful that we don’t have to deal with the aftermath of a truly dreadful conflict, but we all know that the loss of over 44,000 lives is more than enough for our battered psyche to deal with. Now, after all of this, we are emerging blinking into the light and being encouraged to pick up the reins and carry on. We all know that it isn’t quite as easy as that! Many of us will not know what to expect and neither will our client base. Take a look at the pubs and restaurants for example, who, despite so many preparations, found that far fewer people than expected chose to use them. An event which was followed by the immediate closure of several due to visitors being tested positive for Covid 19.
All we can be sure of is that something unexpected is likely to happen. This should not, however prevent us from preparing and planning! Consider your post-Pandemic plan to be your digestive biscuit. You have all the necessary ingredients for success and you know what your business is going to look like. Then, however, you need to be prepared for the Unexpected Break Into Three moments. Be ready to make quick changes, but ensure that you have thought them through carefully and fully understand the financial implications. This is where you can make good use of your accountant. Make sure you get the best out of them now, and be ready to move quickly to make changes when you have made any necessary informed decisions.
So, stay light on your feet! Which I suppose means, like Archie , have a severely restricted intake of digestives – however much you like them.
Good luck in these strange and interesting times.